The Alegra Business, Commercial and Leisure Center (Parque Empresarial, Comercial y de Ocio Alegra) is a Spanish shopping centre covering over 300,000 square metres and, as the name suggests, caters to a wide variety of activities and prestigious tenants. In a further development phase, the already-established identity was extended to embrace many built environment applications.

By utilising the established graphic forms, an expanded series of architectural elements was developed. The sculptural forms and flat graphic applications created a themed environment, linking each of the diverse retail precincts. In turn, each precinct was clearly defined with its own symbol, while each area was defined graphically within the overall signage and wayfinding system.