Treasury Wine Estates
Treasury Wine Estates T’Gallant In over five decades, the most rewarding comment we ever received came from the owners of this Australian winery. Simply put, they said ‘You gave us the confidence to be who we thought we were’. It made us proud to think that what we did had the ability to inspire leaders […]
Carlton & United Breweries (CUB)
Carlton & United Breweries (CUB) Carlton Draft The modernisation of one of Australia’s most recognised beer brands required careful attention to every packaging detail. The accumulated recognition of the draught horses that used to pull the beer-laden carts was to become the oldest, as well as the newest, addition to the brand identity and product […]
Cascade
The original brewery still commands an iconic presence within the Tasmanian landscape and remains as a proud statement of the brand’s heritage. Carlton & United Breweries (CUB) Cascade Australia’s oldest continuously operating brewery, located in the foothills of Mount Wellington in Tasmania, had the purity of ingredients to produce a true premium beer that would […]
Dominic Versace Wines
Dominic Versace Wines Repositioning the brand and product packaging for a range of traditional varietal wines and a classic passionate Italian winemaker, inspired the idea that would drive the brand and individualise the products. Aligning Jungian definitions of archetypes with the characteristics of each wine allowed the individual personalities of each product to find their […]
Matilda Bay Brewing Company
Matilda Bay Brewing Company Fat Yak Development of brand name and packaging for a range of craft beers. Matilda Bay Brewing Company Fat Yak Development of brand name and packaging for a range of craft beers.
J. Boag & Son
J. Boag & Son Boag’s Draught The retention of significant historical elements contributed greatly to the development of a new range of premium beers for J. Boag & Son. The familiar figure of St George and the dragon, combined with the vertical elliptical label often associated with beer packaging, provide a traditional foundation for the […]
Heileman Brewing Company
Heileman Brewing Company Lone Star The rejuvenation of the well-recognised Lone Star Texan beer brand provided opportunity to incorporate the strong emotional link to the outdoors. The hunting and fishing themes had continuously been present in the brands advertising communications. Heileman Brewing Company Lone Star The rejuvenation of the well-recognised Lone Star Texan beer brand […]
Lost Watering Hole
Lost Watering Hole Brewery Pty. Ltd. Lost Watering Hole Brewery Lancefield, like many small country towns, has many interesting stories that are predominantly only of interest locally. However, what was known amongst the inhabitants was the little-publicised fact that megafauna had roamed the area centuries before; creatures such as Zygomaturus, Diprotodons, large flightless birds, marsupial […]
Quealy Winemakers
Quealy Winemakers Through time-honoured traditional structures and familiar cues, wine producers are able to immediately establish expectations of grape variety, wine style and regionality on their packaging. With essentially all producers presenting their product in the same appropriate generic bottle shapes, establishing brand recognition is highly dependent on the characteristics of the applied graphics to […]
Underground Winemakers
Underground Winemakers Finding an economic solution for the brand identity and packaging of an under-capitalised start-up wine company demanded careful consideration of every component and their associated costs. While the aspiration was to make high-quality and high-value wines, the budget did not allow for the use of sophisticated embellishment and print techniques to enhance the […]