Z Energy

Infratil Limited Z Energy With the sale of the New Zealand ‘Shell’ service stations came a moment of significant decision making. Should the internationally recognised ‘Shell’ name and trademark be retained, or should a new brand be invested in? Both the short and long-term options involved significant cost and needed to be thoroughly investigated. In […]

Powerco Limited

Powerco Limited Powerco Brand identity and communications components for Powerco, New Zealand’s largest dual-energy distribution company. Powerco Limited Powerco Brand identity and communications components for Powerco, New Zealand’s largest dual-energy distribution company.

Energy Queensland Limited

Energy Queensland Limited Energex With major changes occurring in the energy supply market, SEQEB (South East Queensland Electricity Board) recognised the opportunity to reposition the brand to be more customer centric and to be more prominent within the energy market. The development of a new name and the creation of a trademark that reflected the […]

Salt Lake Potash Ltd.

Salt Lake Potash Ltd. SO4 The company trademark and supporting visual language finds its origins from the topographical contours of the landscape from which the product is harvested. The final landforms represented in the trademark borrow from the formation of the five-star constellation known as the Southern Cross. This established, well-recognised national icon has a […]

BHP Steel

BHP Steel Intelligent evolution can be ‘as new as new’ and be more potent when past values are retained but market relevance is continued. From BHP to BHP Steel to BlueScope Steel are the corporate name changes that occurred within one of the divisions of Australia’s largest company. The first phase of the new identity […]

Manawa Energy

Infratil Limited Manawa Energy The brand identity for the New Zealand renewable energy company was reflected through the rhythmic nature of the ‘Manawa’ logotype. The word ‘Manawa’ means heart in the Māori language. The name was gifted to the company by the hapū, Ngāti Hangarau. The local iwi have a tradition of listening to the […]