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Guide Dogs Australia
The Guide Dogs Australia operate as charities in each state of Australia, providing support and services for the vision impaired.
By focusing on the central relationship between the guide dog and its owner, the organisations symbol reinforces the idea that the eye of the dog acts as the eye of the owner.
The identity expresses the close relationship of trust and confidence that exists between the owner and their much-loved companion.
Opposite not only is the symbol instantly recognised but, in the simplest terms, clearly defines the activities of the organisation in a memorable way.
Guide Dogs Australia
The Guide Dogs Australia operate as charities in each state of Australia, providing support and services for the vision impaired.
By focusing on the central relationship between the guide dog and its owner, the organisations symbol reinforces the idea that the eye of the dog acts as the eye of the owner.
The identity expresses the close relationship of trust and confidence that exists between the owner and their much-loved companion.
Above not only is the symbol instantly recognised but, in the simplest terms, clearly defines the activities of the organisation in a memorable way.
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