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World Trade Center

The development of a distinct visual language as a cornerstone to the environmental branding for the World Trade Center in Barcelona translated to both directional and destination signage.

The graphic theme embraced the entire site with a large globe at its entranceway, announcing the center’s presence. The extension of this language was simply applied to the already allocated building numbers.

World Trade Center

The development of a distinct visual language as a cornerstone to the environmental branding for the World Trade Center in Barcelona translated to both directional and destination signage.

The graphic theme embraced the entire site with a large globe at its entranceway, announcing the center’s presence. The extension of this language was simply applied to the already allocated building numbers.

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