The government of Qatar established the Astad company to meet the growing needs of the construction industry in a country where development was happening quickly. Today, they are one of the leading asset management companies and project management consultancies within the region.

The diverse nature of their clients’ architectural structures provided inspiration for a secondary graphic language. A distinct photographic style, complemented by linear graphics derived from structural elements within the buildings, provided an ever-changing, ownable and identifiable company identity.