Great Southern Rail
Great Southern Rail There are few better ways to explore the great Australian outback and to experience the unique diversity of the Australian landscape than to travel by train across the vast expanses of the continent. Great Southern Rail offers iconic journeys on their legendary trains The Indian Pacific, The Overlander, The Ghan and The […]
Air India
Air India Limited Air India Remembering to be yourself is often the most potent way for a company to distinguish its brand. Unfortunately, this project for Air India is yet to be implemented. However, it remains a strong example of how understanding what already exists and finding new ways to view the information, can achieve […]
NZ Bus
Infratil Limited NZ Bus One national bus brand was perceived as too far removed from the personal needs of the smaller communities of New Zealand. To encourage customer relationships, different company names and bus brands were assigned to each community. To further the familiarisation, the introduction of driver name badges encouraged the relationship. To contribute […]
Nibras Al Ain
Nibras Al Ain Aerospace Park Nibras Al Ain A brand identity and communications platform for Nibras Al Ain a multi-faceted 5 square kilometre development that is supporting the establishment of sustainable aerospace and technology-based industries in Abu Dhabi. Nibras Al Ain Aerospace Park Nibras Al Ain A brand identity and communications platform for Nibras Al Ain […]
Qantas
Qantas Airways Limited Qantas The internationally recognised flying kangaroo trademark of Australia’s international airline adorns the tail of each aircraft and clearly provides a strong link when applied to those things associated with the corporation. Extending the brand thinking beyond the trademark and embracing the company’s positioning line of ‘the spirit of Australia’ gave way […]
Pluna Airways
PLUNA Líneas Aéreas Uruguayas S.A. Pluna Airways When possible, speak in a language and utilise symbolism that is already understood. A direct translation of the country’s name ‘Uruguay’ (a river of colourful birds), provided the visual solution for the brand identity for the country’s national airline. The instant recognition of the concept came after ornithological […]
MasAir
Aerotransportes Mas de Carga, S.A. de C.V. MasAir Translated, the company name of the Mexican Cargo Airline means ‘more’. Expanding this thought visually resulted in more freight containers, more boxes, more textural variations, more corporate green, more brand surface area and, ultimately, more recognition amongst competitors. For an airline soon to be the second largest […]
Sahara Kingdom
AMWAL Sahara Kingdom A theme park brand identity for Sahara Kingdom. An innovative theme park integrated into the Dubailand entertainment precinct project. One of the most ambitious leisure projects ever planned. AMWAL Sahara Kingdom A theme park brand identity for Sahara Kingdom. An innovative theme park integrated into the Dubailand entertainment precinct project. One of […]
Cuba Dupa
Wellington City Council Cuba Dupa New Zealand’s Cuba Dupa fiesta is a vibrant street festival reflecting the epic creative spirit of Wellington’s most iconic throughfare. The area is transformed into a magical interactive playground of sight, sound and taste. Each year the festival brand is themed and expressed differently. The established orange and purple colours […]
WOW World of Wearable Art
World of Wearable Art Ltd WOW The World of Wearable Art, known as WOW, is a renowned international design competition that offers prize money plus incredible experiences with leading creative companies. Using the human body as a blank canvas designers create works of wearable art that are bought to life in a spectacular stage performance […]