cato-brand-partners

Pukeahu War Memorial

Pukeahu National War Museum To celebrate the opening of the Pukeahu National War Museum and the 100th year since the First World War landings in Gallipoli, two symbolic wreaths were developed. The first used the leaves from the newly landscaped park and the second using fern, eucalyptus, laurel, rosemary and the widely recognised Flinders poppy […]

Australian Securities Commission

Australian Securities Commission ASIC Trademark brand identity for the Australian Securities and Investments Commission (ASIC) an independent commission of the Australian Government tasked as the national corporate regulator. Australian Securities Commission ASIC Trademark brand identity for the Australian Securities and Investments Commission (ASIC) an independent commission of the Australian Government tasked as the national corporate […]

ACCI

Australian Chamber of Commerce and Industry ACCI What better way to unify and symbolise the Federation of the Australian Chamber of Commerce and Industry. This star on the Australian flag had an established purpose of representing all states and territories. Individualising each State was achieved by identifying segments of the star with specific colours already […]

Australian Made

Australian Federal Government Australian Made Since 1986, the Australian Made icon has been a true mark of origin authenticity. Today it’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that utilise the identity are certified as ‘genuinely Australian’. It is claimed […]

La Tercera Nación

La Tercera Nación Tijuana There has always been a strong feeling amongst the local population that Tijuana was a city caught in between the cultures of the United States and Mexico. Its unique culture contained stories of famous personalities, authors, writers and screen directors who had made Tijuana their home, either permanently or on a […]

City of Onkaparinga

City of Onkaparinga The need to self-manage the implementation of ongoing brand programmes demands an easy-to-understand system, utilising elements that are simply applied. South Australia’s largest regional council ‘Onkaparinga’ needed to overtly demonstrate their positioning line of ‘Strong, Vibrant communities’. The council name and the visualisation of the positioning line were dominant features within the […]

Victorian Government

Victorian Government Brand Victoria It’s always an issue when multiple stakeholders with different agendas need to be engaged under a single brand identity. Accommodating five stakeholders; the Departments of Premier and Cabinet, Immigration, Education, Economic Development and Tourism, was always going to be a challenge. However, at launch, that list had grown to one hundred […]

Government of South Australia

Government of South Australia Brand South Australia Utilising the well-known shape of the Australian continent and simply outlining the area of the state of South Australia, provided answers to locational questions as well as providing an identity for the state. The state name was often misunderstood more as a description of southern Australia and often […]

National Institute of Water and Atmospherics

National Institute of Water and Atmospherics NIWA Weather The National Institute of Water and Atmospherics is New Zealand’s leading provider of atmospheric, freshwater and marine research. Their mandate is to enhance the benefits of the country’s natural resources from a social, economic and environmental research perspective. From a public point of view, this is essentially […]