Melbourne Sports & Aquatic Centre

Melbourne Sports & Aquatic Centre The Melbourne Sports and Aquatic Centre is the largest integrated sports and leisure complex in Australia. The centre features state-of-the-art facilities that can accommodate community needs, and state, national and international sporting events. The architectural structure of the complex; combined with sensation of movement became the core of the brand […]

Australian Cricketers’ Association

Australian Cricketers’ Association Brand identity for The Australian Cricketers’ Association which is the collective and representative voice of past and present male and female elite domestic and international cricketers in Australia. Australian Cricketers’ Association Brand identity for The Australian Cricketers’ Association which is the collective and representative voice of past and present male and female […]

Greyhound Racing Victoria

Greyhound Racing Victoria The peak body for the regulation of all greyhound racing governs the sport within the State of Victoria. Repositioning this brand was never going to be about finding new things, but rather seeing what existed and finding new expressions of what was already well known by all the audiences they wished to […]

Melbourne Olympic Bid

Melbourne Olympic Candidature Melbourne Olympic Bid When the city of Melbourne decided to bid for the 1996 Olympic Games, an intense, short-term communication programme was required as part of the bid formalities. It seemed appropriate that in the Centenary year of the games that the Olympic flame and Olympic colours became the foundation of the […]

Hawthorn Football Club

Hawthorn Football Club The sport of Australian Rules Football dominates the winter months in Australia. One of the competition’s most powerful teams undertook a programme to rejuvenate the traditional and much loved elements of their historic brands. The repurposed usage of the traditional brown and gold stripes combined with the steely eyed hawk reinforced the […]

Geelong Football Club

Geelong Football Club The Geelong AFL Team adopted, ‘footy full on’ as a way of thinking for a single brand that could be lived by all club stakeholders. Whatever the role, it could be delivered with extreme commitment, getting the best possible outcome. The iconic cat was redesigned to incorporate the memorable traditional blue and […]