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Dunya Media Group
Dunya
Independently owned Pakistani television station, the translation of the company name simply means ‘world’, with all communication utilising Urdu, the country’s native language.
While primarily focused on the domestic market, it is also positioned to be internationally accessible to all non-resident Pakistanis living abroad.
This enables the expatriate community to remain in contact with their mother country, as much of the local news is rarely covered by international networks.
The channel offers a full spectrum of news, current affairs and entertainment programming. Their political independence was reflected in their positioning line ‘voice and vision’.
The convergence of all media across the internet, broadcast and mobile technology, required the company to find a way to consistently represent itself across all mediums and to reflect the diverse programming schedule of the channel. Animated title sequences were created to clearly identify and add personality to each area of programming. In addition, a sonic brand signature was developed, incorporating distinct voices, creating a unique audio signature that would be instantly recognisable.
Playful audio and animated graphics introduced the children’s programme segments.
Melodic, romantic and classical music provides a backdrop for the decorated rose time-lapse opening sequence for the women’s programming. Whilst sports programming often utilised the symbolic statement of the channel identity.
Contemporary music and electronic soundtracks backgrounded the jump-cut animated sequences for the introduction to the youth programmes.
Dunya Media Group
Dunya
Independently owned Pakistani television station, the translation of the company name simply means ‘world’, with all communication utilising Urdu, the country’s native language.
While primarily focused on the domestic market, it is also positioned to be internationally accessible to all non-resident Pakistanis living abroad.
This enables the expatriate community to remain in contact with their mother country, as much of the local news is rarely covered by international networks.
The channel offers a full spectrum of news, current affairs and entertainment programming. Their political independence was reflected in their positioning line ‘voice and vision’.
The convergence of all media across the internet, broadcast and mobile technology, required the company to find a way to consistently represent itself across all mediums and to reflect the diverse programming schedule of the channel. Animated title sequences were created to clearly identify and add personality to each area of programming. In addition, a sonic brand signature was developed, incorporating distinct voices, creating a unique audio signature that would be instantly recognisable.
Playful audio and animated graphics introduced the children’s programme segments.
Melodic, romantic and classical music provides a backdrop for the decorated rose time-lapse opening sequence for the women’s programming. Whilst sports programming often utilised the symbolic statement of the channel identity.
Contemporary music and electronic soundtracks backgrounded the jump-cut animated sequences for the introduction to the youth programmes.
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