The visual history of an organisation can be successfully adapted to communicate its future direction.

Since 1956, the Seven television network branding has evolved to reflect changes to the organisation and to its programming.

Over the years, the figure seven has remained a constant, although in a number of different forms. Later, the colour bar was added as a recognisable and positive element of its identity.

Born out of the combination of the numerical seven and the colour bar, the new identity comprises a trademark that simply folds the colour bar to create the Seven trademark. Unlike the majority of identity programmes, the trademark openly embraces and reflects its form in all colours of the spectrum for all onscreen productions and applications to promotional material.