Great Southern Rail

Great Southern Rail There are few better ways to explore the great Australian outback and to experience the unique diversity of the Australian landscape than to travel by train across the vast expanses of the continent. Great Southern Rail offers iconic journeys on their legendary trains The Indian Pacific, The Overlander, The Ghan and The […]

Air India

Air India Limited Air India Remembering to be yourself is often the most potent way for a company to distinguish its brand. Unfortunately, this project for Air India is yet to be implemented. However, it remains a strong example of how understanding what already exists and finding new ways to view the information, can achieve […]

NZ Bus

Infratil Limited NZ Bus One national bus brand was perceived as too far removed from the personal needs of the smaller communities of New Zealand. To encourage customer relationships, different company names and bus brands were assigned to each community. To further the familiarisation, the introduction of driver name badges encouraged the relationship. To contribute […]

Nibras Al Ain

Nibras Al Ain Aerospace Park Nibras Al Ain A brand identity and communications platform for Nibras Al Ain a multi-faceted 5 square kilometre development that is supporting the establishment of sustainable aerospace and technology-based industries in Abu Dhabi. Nibras Al Ain Aerospace Park Nibras Al Ain A brand identity and communications platform for Nibras Al Ain […]

Qantas

Qantas Airways Limited Qantas The internationally recognised flying kangaroo trademark of Australia’s international airline adorns the tail of each aircraft and clearly provides a strong link when applied to those things associated with the corporation. Extending the brand thinking beyond the trademark and embracing the company’s positioning line of ‘the spirit of Australia’ gave way […]

Pluna Airways

PLUNA Líneas Aéreas Uruguayas S.A. Pluna Airways When possible, speak in a language and utilise symbolism that is already understood. A direct translation of the country’s name ‘Uruguay’ (a river of colourful birds), provided the visual solution for the brand identity for the country’s national airline. The instant recognition of the concept came after ornithological […]

MasAir

Aerotransportes Mas de Carga, S.A. de C.V. MasAir Translated, the company name of the Mexican Cargo Airline means ‘more’. Expanding this thought visually resulted in more freight containers, more boxes, more textural variations, more corporate green, more brand surface area and, ultimately, more recognition amongst competitors. For an airline soon to be the second largest […]