Coles Supermarkets

Coles Group Coles Supermarkets The identity for Coles Supermarkets evolved when Australia’s largest food retailer changed its name from Coles New World. The new global symbol simply replaced the words ‘New World’ as well as simplifying the identity. Some years later, both the name and the visual identity were sufficiently well recognised, enabling the brand […]

Viva

Grupo Éito Viva Columbia’s famous Viva Shopping Centres all displayed the red push pin as part of its logotype. When this was rejuvenated, extensions of the iconic red device found meaning and application in all aspects of the precincts and its communications. Grupo Éito Viva Columbia’s famous Viva Shopping Centres all displayed the red push […]

Homecentre

Landmark Group Homecentre The development of a brand identity that encourages constant change and innovation articulates the retailing philosophy of the leading United Arab Emirates homewares chain. Throughout six countries, there is a company philosophy of not repeating the same products in store, but rather constantly changing one or more of these components according to […]

ACMP

Australian Commercial and Magazine Photographers ACMP Australian Commercial and Magazine Photographers (ACMP) and its sponsor, Fuji, agreed with the idea of combining familiar icons from film packaging and camera instructions with completely different information. The Call for Entries for the fourth year of competition took the format of a Fuji film package, enhancing the sponsor’s […]

Fashion Bytes

Fashion Bytes Fashion Bytes brand identity for a colour consulting company established in Melbourne, set up to advise clients on how to maximise opportunities in their choice of future colour themes for their seasonal range of products. Their symbol reflects the spirit of the company and its expertise in forecasting colour trends. Fashion Bytes Fashion […]

Australia’s Best Cars

Australia’s Best Cars Australia’s motoring organisations collaborated in the creation of the first national consumer-focused car awards. The distinctive shape of the country map and the configuration of three motor vehicles tell the story. Australia’s Best Cars Australia’s motoring organisations collaborated in the creation of the first national consumer-focused car awards. The distinctive shape of […]

Hellenic Club

Hellenic Club of Canberra Limited Hellenic Club Trademark for The Hellenic Club established in Canberra in 1979 this provided a place for the Greek community to. Meet and showcase Greek culture and cuisine to the wider community in the Australian Capital Territory. Hellenic Club of Canberra Limited Hellenic Club Trademark for The Hellenic Club established […]

ReThink

Massasso Advisory Group reThink The constant animated re-arrangement of the word ‘thinker’ provides numerous thoughtful graphic interpretations which demonstrate and reinforce the owner’s thinking and ultimately the company brand name ‘reThink’. No matter what the combination of the letters, the brand and the company name remain legible and recognisable. Massasso Advisory Group reThink The constant […]

First Choice

First Choice ‘First Choice’ allows designers to define and redefine their best work that identifies them in the world of visual communication. There have now been four editions in which the combined result is a definitive international collection and overview of some of the best work of the design profession today, and a record of […]

Urbane Publicity

Urbane Publicity To facilitate the most suitable choice of the cameraman, each year a combined portfolio of all their works was widely distributed to their current and prospective clients. The presentation folder was inspired by the Japanese studio’s clients, who often have ideas about the outcome they require. However, this is often abstract and only […]